Mission Statement

Freudenberg Home and Cleaning Solutions GmbH offers branded mechanical household and laundry-care products, which make the daily work of the world’s consumers and customers easier and more efficient.


Our company organisation and spirit will be innovative and multi-cultural, building on trust and integrity, team-spirit and the commitment to continuously seek improvement.


We will attract and develop highly talented individuals, offering them a professional environment and entrepreneurial freedom with the necessary minimum of formalised rules.


We expect that the successful execution of our strategies will lead long-term to strong world-wide leadership positions of our brands in terms of profitability and market share – to the benefit of our business, our employees, our shareholders, our customers and the societies we work and live in.


The Guiding Principles are a short version of the Groups Business Principles, summarized for our employees around the world, our business partners and the public at large.