28/10/Laval, Quebec – Freudenberg Home and Cleaning Solutions (FHCS) announces that it is a signatory of the Ellen MacArthur Foundation’s New Plastics Economy Global Commitment. With this commitment, the leading global supplier of branded cleaning systems endorses the vision of a circular economy in which plastic produce never becomes waste.
Review 100% of all products globally and eliminate unnecessary packaging.
Strive to achieve 100% of all packaging to be reusable, recyclable or compostable.
Explore options to further change from single to multi-use containers in warehouse and factory logistics and B2B transportation.
Achieve 50% recycled content across all packaging and 25% recycled content in plastic packaging.
Increase the amount of recycled material of our solid plastic products from currently 46% to 50%.
We can be proud of our achievements to date. About 90% of our products are durable and help save waste while delivering excellent product performance. In recent years we continuously increased use of recycled plastic in our solid plastic products to over 40%. Nearly all our plastic packaging is recyclable but we have a responsibility to continuously improve and work towards a circular economy. For FHCS this signature is a milestone as it reflects our longstanding conviction that business growth and sustainability go hand in hand.
CEO of FHCS
Our roots are based in the foundation of the Freudenberg Group and its long term approach to business. Ever since the first product was produced in 1948, our brand Vileda has stood for innovation and quality, with a focus on producing durable and convenient products developed and produced using safe materials with state-of–the-art technology.
We intend to continue our approach to sustainability, namely to incorporate ecological, social and economic values in our day-to-day business and to meet the expectations of present and future generations.
Our long-term promise and responsibility towards people and the environment is laid down in the Guiding Principles set out by our parent company Freudenberg.
Considering the life cycle of Vileda products, it becomes evident how important the individual phases are in helping us to reduce the impact of our processes on the three areas of sustainability, namely environment, society and economy.
Along the life-cycle, Vileda products are continuously improved in regard to the three values (ecological, social and economic) of sustainability, and the following products demonstrate this effect.
Freudenberg Home and Cleaning Solutions is a leading global supplier of branded cleaning systems as well as household and laundry care products whose advanced solutions make the lives of millions of consumers around the world easier. The portfolio includes brands like Vileda®, O-Cedar®, Oates, Gimi®, Gala®, Wettex® and Marigold®. With a leading market position in almost all of the countries in which it operates, the company generated sales of more than €975 million and employed more than 3,000 people in 2019. New, effective products and distribution channels, technical innovations and a strong customer focus have been the company’s key success factors for many years. They are supported by extensive market and customer research on an international basis, innovation centres and production plants around the world and a distribution network in more than 35 countries.