Vileda’s roots date back to the year 1849 when Carl Johann Freudenberg took over the “Heintze und Sammet” tannery in Weinheim, Germany. Thanks to the high quality of leather goods produced there, the tannery quickly expanded to become one of Europe’s largest.
Freudenberg proved his entrepreneurial credentials with an instinctive feel for customers’ needs and the ability to manufacture innovative, forward-thinking products that fulfilled them. This was a talent Freudenberg passed on to his heirs.
During the economic crises of 1929, scarcity of raw materials forced the enterprise to rethink its position and find alternatives to leather.
In 1936, the chemist Dr. Carl Ludwig Nottebohm offered the Carl Freudenberg enterprise a procedure which would eventually enable the manufacture of synthetic leather. He carried on his research in the following years, ultimately developing an entirely new nonwoven fabric: the Vileda window cloth utilised this new fabric and laid the cornerstone of the Vileda brand in 1948.
The name Vileda derives from the German “wie Leder” which translates to “like leather”. As with many other brands in the fast moving consumer goods industry, it was innovation that laid the foundation for the brand and still remains at its heart.
Today, the Freudenberg Home and Cleaning Solutions GmbH (FHCS) subsidiary of the Freudenberg Group parent company is responsible for Vileda’s global activities.
A glance to the past provides inspiration for the future. The German enterprise has manufactured numerous ground-breaking products in its 65 year history. The legendary Vileda window cloth, the Glitzi sponge and of course the Vileda floor mop have defined their market segments and have become global household names in their own right. Simply put, it is quality made in Germany.